Google recently announced that it will be adding Core Web Vitals to its ranking algorithm in 2021. This means that the loading speed, interactivity, and visual stability of your website will now be even more important for SEO.
What are Core Web Vitals?
Core Web Vitals are a set of three metrics that Google uses to measure the user experience of a website:
Largest Contentful Paint (LCP) measures how long it takes for the largest piece of content on your page to load.
First Input Delay (FID) measures how long it takes for your website to respond to a user’s interaction, such as clicking a button.
Cumulative Layout Shift (CLS) measures how much your website’s layout shifts as it loads.
Why are Core Web Vitals Important?
Core Web Vitals are important because they provide Google with a way to measure how well your website meets the needs of users. A website with good Core Web Vitals will be fast, responsive, and stable, which will lead to a better user experience and higher rankings in Google search results.
How to Improve Your Core Web Vitals
There are a number of things you can do to improve your Core Web Vitals, including:
Optimize your images. Images are often the largest files on a web page, so optimizing them can significantly improve your LCP.
Use a content delivery network (CDN). A CDN can help to improve your website’s response time by caching your content on servers around the world.
Reduce your JavaScript. JavaScript can slow down your website, so it’s important to use it sparingly.
Avoid using pop-ups and other intrusive elements. Pop-ups and other intrusive elements can disrupt the user experience and lead to a higher CLS.
Conclusion
Core Web Vitals are an important part of SEO in 2021. By making sure your website meets Google’s standards for loading speed, interactivity, and visual stability, you can improve your user experience and rankings in search results.